About us
How we show up
Founded in the summer of 2011, My Jewellery is here to celebrate life together with you. What started as a passion project by founder Sharon Hilgers has grown into an omnichannel brand with a loyal community. As the #1 fashion jewellery brand in the Benelux, with a growing global community, we go beyond simply selling products; we create moments, connections and memories to cherish.
With a touch of summer in our DNA, we believe in positivity, confidence and celebrating every moment, big or small. Inspired by unforgettable adventures, meaningful connections and special experiences, we create our jewellery and wardrobe essentials in-house to empower you and make you shine every day.
What are you celebrating today?
Our founder
Driven by a passion for jewellery, Sharon Hilgers founded My Jewellery in 2011. With her passion for jewellery, she brought her website to life and, a few years later, opened her first boutique in her beloved ’s-Hertogenbosch. In the following years, My Jewellery also launched German, French and English websites. Through strong social media channels, a rapidly growing online presence and a loyal community, My Jewellery continued to expand. Sharon is still at the helm of My Jewellery, now with more than 1,000 colleagues by her side who strive to bring out the best in My Jewellery every day. Together, they continue to push boundaries, with boutiques in the Netherlands, Germany, Belgium and, more recently, Paris – a personal dream come true for Sharon. Every store is designed to bring the unique My Jewellery DNA to life.
We invite you to become part of our community or visit one of our many boutiques in the Netherlands, Belgium, Germany and France.
The growth of My Jewellery
My Jewellery was founded in 2011, followed by the opening of our first office in 2013 and our first boutique in ’s-Hertogenbosch in 2015. In 2016, we began collaborating with international partners, and in 2018, we opened our first shop-in-shop. By 2020, our team had grown to over 300 colleagues, and in 2021, we expanded into Germany and Belgium. In 2022, we launched our website in four languages, and in 2023, we focused on further retail growth. In 2024, we achieved a turnover of over €100 million, and in 2025, we grew to more than 40 boutiques and 800 shop-in-shops. Today, in 2026, My Jewellery has more than 60 boutiques and 1,000 employees. And we're still growing!